Curriculum
18 modules · each ends with a quick knowledge check.
Roof Anatomy 101
Every part of a residential roof system, from deck to ridge, and why each one matters on a claim.
Identifying Roof Types
Spot gable, hip, mansard, flat and more from the curb — and know what each means for storm exposure.
Know Your Shingles
3-tab vs. architectural vs. designer, plus metal, tile, slate and shake. Identify them on sight.
Identifying Hail Damage
Functional vs. cosmetic, hits vs. blisters, collateral checks and test squares.
Identifying Wind Damage
Creased tabs, lifted seals, missing shingles and the directional story of a wind event.
The Storm Inspection Process
A repeatable, safe walkthrough — ground to roof to attic — with photos that win claims.
Insurance Claims Basics
RCV vs. ACV, depreciation, supplements, code upgrades and the adjuster meeting.
Prospecting with Purpose
Find the right homeowners, earn permission to inspect, and follow up without pressure or promises.
Roof Inspections with Drones
Plan a safe flight, capture useful roof evidence, and understand what aerial pictures cannot prove.
Customer Service That Builds Trust
Listen well, set honest expectations, communicate changes, and resolve concerns from first call to final walkthrough.
Explaining the Roof in a Sales Conversation
Turn inspection findings into a clear explanation of the roof system, options, price, process and warranty.
Explaining the Customer’s Roofing Process
Explain each stage—from inspection and proposal to installation, cleanup, payment and warranty handoff.
Explaining Roofing Warranties
Distinguish material and workmanship coverage, explain limitations, and give customers the written terms—not vague promises.
Starting a Roofing Company
Set the business up correctly, hire and develop honest salespeople, and build the habits that keep a roofing company alive.
Selling Solar
Add solar to the roofing conversation honestly: know the system, put the roof first, and never promise savings you cannot control.
B2B and Commercial Prospecting
Earn referrals from realtors, insurance agents and property managers, and learn how commercial roofing is a different game.
Marketing Yourself: Facebook, LinkedIn and Search
Build a marketing engine that proves your work: Facebook for homeowners, LinkedIn for partners, and search so the right customers find you.
Harborshield 360
Offer clients an ongoing connection, follow up after storms, retain your customer base and earn new prospects through trust.